I currently work for Amadeus on their digital products in Madrid, Spain.
I’ve spent the past 12+ years working across different areas of design. As of today, I combine rapid prototyping, interaction, and visual design to transform typical problems into elegant solutions.
I specialise in consumer products that distill complex data into simple and effective visualisations. From my experience working closely with developers, executives, and marketing teams, I know how to ensure user needs are aligned with business goals.
A few things I ❤️
Reading now
Ettore Sottsass & The Poetry Of Things (2014)
Deyan Sudjic
How To See (1977)
George Nelson
The Making Of A Manager (2019)
Julie Zhuo
Experience
2019 - Now
Amadeus
Principal UX Designer • Spain 🇪🇸
Leading the Amadeus commercial site’s UI life-cycle and usability evolution. Educating and advocating for the practice of human-centred design, customer centricity, UX processes and product-led strategies.
2019 - 2022
Senior UX/UI Designer • Spain 🇪🇸
Responsible for conceptualising and designing interactive digital products using comprehensive user research and user-centred design processes for the Amadeus for Developers program.
2019 - 2014
Opinator
Marketing UX Designer • Spain 🇪🇸
Created & developed great multi-device user-centred experiences. Led a small team to develop engaging concepts and prototypes to ensure that customer's brand (BBVA, Santander, CEPSA, Bacardi Martini, WiZink, Bankinter, ING, VF Group, Aena, Seat) was displayed effectively.
2014 - 2013
Freelance
24/7 Designer • Worldwide 🌎
Developed creative graphics, presentations, apps UIs, landing pages and photographic compositions that simplified complex messages for important brands like L'Oréal and Ferrovial.